How effective is the combination of your main product and ancillary
texts?
When creating my music video, magazine advert and
digipak I ensured to make a recognisable ‘house style’ so that the theme of the
album will be easily identified by its target audience, in result; working
together to promote the album. The extended metaphor that runs through all my
three products is the feeling of childhood and nostalgia. However, also how
carefree actions reflect on other people’s lives – which is reinforced within
the lyrics of my song choice.
My
music video has the purpose to entertain its audience and also, to create a
character that fans of Birdy can personally identify with, therefore feel
sympathy for when observing the ending of my music video. As well as this, it
was also used to amplify the lyrics and message behind the song “People Help
The People” by using a modern and interesting narrative to reflect how your
actions impact others. The way the video is filmed; using slow motion and
gentle slow cuts helps to represent my theme of childhood and innocence,
creating a feeling of nostalgia amongst older viewers – encouraging them to
remember a more carefree time. The artist I chose will naturally help sales and
stimulate word-of-mouth, as she is of a very young age with such great talent.
The purpose of the magazine advert is literally to promote the album and
contribute to the image and style of the artist I wish to create. I feel my
magazine advert successfully represents this as I chose to design it using very
neutral colours such as beige and pastel green – which will appeal to the
target audience of my artist as they will appreciate products representing a
vintage fashion and that reflect nature. In terms of the image of the old
radio; it signifies the era my music video is set in, which is reiterated within
the mise en scene of all my products. It’s also a visual representation of
everything my artist stands for – music. This will instantly assist sales of
the album, as my target audience will appreciate artists with a passion and
consideration for music. The mention of it being sold on Digipak will appeal to
more enthusiastic fans of Birdy, as they will be able to buy a high quality
product, that includes photographs of the artist; which might be used and kept
as a collector’s item – making them feel as though they are getting something
special and worthy of their money.
The digipak I created also maintains to portray the vintage house style with
the sepia and shadowed effect I have applied to my photographs. The darkened
edges around each picture make the customer feel as though they are peaking
through something, generating the feeling of exclusiveness; as if they are
seeing something not many people are privileged to see. The title of my digipak
“My Dream World” reinforces my theme of childhood and innocence – as children
dream incessantly and are often referred to being “in their own little world”.
I downloaded a font called RiotSquad, as I felt it was bold enough to grab a
customer’s attention, without ruining the elegance and picturesque manner of
the product. As this is the artist’s first album she has created, I felt
featuring a wide selection of photos of the artist was necessary, in order to
get her known and recognised by her potential fans. I tried to create an air of
mystery about her, by applying brushes such as glitter and twinkles around her
body. This will attract the younger target audience I am aiming for, as well as
reflecting the magical and enchanting style of my music video.
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