Raw Location footage

This is a location video I created whilst filming. I did this in order to show all the different wood areas I filmed in during the film shoot, as well as the house. 
This proves that all the footage of my music video is original and filmed by me. 

Magazine Advert - Third Draft

This is my third draft of my music magazine. As you can see, I have kept the layout of the two colours, in the different rectangles, however I have changed the bottom half to be more like a scattered collage. I put a photo of the front cover of the CD/Digipak, telling audiences the different ways it is available.
I used different photos from the set location, in order to make it look like a collection of memories. I kept the colours used from nature, so that it looks very naturalistic and earthy.
I also used my own 50's radio, so that I could create a more vintage look to the magazine.
I made the reviews come down in a diagonal direction, in order to appear scattered also.

Magazine Advert - Second Draft

 

This is the second draft of my musicians magazine advert. As you can see i have changed the layout completely after reading over the feedback I was given. In order to make it look more realistic, I looked through "Q" magazine at some of the music magazine adverts shown within it. I found many that I felt would be appropriate, however, eventually settled on using "Generation Terrorists" magazine advert as a stimulus for my design. I decided to have all the information on the top half and a picture on the bottom, however I now feel that I might change the bottom half to a number of scattered photos. I created an effect on the photo, after looking at Ellie Goulding's advertisement, the twinkle and lights effects made the artist look innocent and dreamlike, which is essential for my music artist. I have kept the reviews on there, as I feel this is important for marketing the album.

Research into other adverts

To try and make my magazine advert more realistic I have been looking at other music artists magazine adverts that fit under the genre of Indie Folk. As you can see, they are very minimalistic, with small light coloured text and the picture dominating most of the page. I quite like the effect shown here on Ellie Goulding's music magazine advert text, as it looks like a light. This fits in very well with the name of the album. Therefore I feel to make a successful music magazine advert I must use special editing effects on Photoshop and After Effects, to make my image more eye catching.

Feedback - First Draft of Magazine Advert

I decided to ask for feedback for my first magazine draft, as I feel there is something missing. This is what I gathered from asking people that are my target audience:

• It looks too much like a film poster, not looking as though it is a musician enough
• It looks very plain and spacious, the green is so dark it highlights the empty spaces inbetween the text
• The boarder around the picture looks out of place. The picture should fill the page!
• There needs to be some reference to social networking and interactions with the public, such as a smartphone barcode or a twitter hashtag
• There should be an actual photo of the album or digipak, so audiences know what to look out for when going to the shops.

Therefore, I am going to take all of this feedback into account and try to change my Magazine to be more suitable for my target audience.

Magazine Advert - First Draft



This is the first draft of my music magazine advert. I decided to use green and cream as the colour themes, this is because both of these colour s are evident in the image I have used, they are shown in the background of the green forest and are also evident in my main artists clothing. I decided to use RiotSquad font, this is because it is the font I have used on my front cover of the Digipak. This creates a house style and a theme for my artists name, almost giving it a distinct logo.

Another thing that i have clearly placed in line of the audiences eye is the album name "My Dream World..." The same name I have used in my music digipak. The Release Date is very large and in capital letters. This is so that audiences can clearly see when they can buy this album, allowing it to be printed in their mind - unforgettable.

I have used the same image of the birds as were used in the digipak, contributing to my concept of creating a logo for the name "Birdy".

The picture is right in the middle of the page, allowing audiences to instantly see whom the artist is, the vibrant colour editing i have applied to the photo make it more vibrant against the earthy dark green background.

The star ratings across the middle will contribute towards persuading my audiences to buy this product. As they all show 5 star ratings from top newspapers known in the UK: "The Times", "TheGuardian", "The Daily Mail". They also make comments on the actual video that will perhaps be persuasive in themselves.

Digipak - second draft

This is the second draft of my digipak. Here you are able to see the vast changes i have made from the first attempt i made at this product.

FRONT COVER:

I changed the photo to one i took on set location, as i felt it accompanied the concept of a 'dream world' - as this is my albums name. I changed the contrast of the photo, in order to make the colours more vibrant and the actual location seem more surreal and beautiful. The lighting on the sky looks as though it is a rainbow. The titles are italic and bold, but feminine, highlighting my theme of nature and beauty - which is typical within Indie Folk music bands. The animation of the birds adds the the photo, making it look more professional.

BACK COVER:

I changed the way my text was positioned, making it at the bottom on the grass, on the same page that used to be my "Thank You" page. I decided to get rid of this page as it made the digipak look less realistic and more childlike. I changed the colouring of the text too in order to accompany the colours from the front cover. I gathered these by using colours from my main artists dress, so that all colours look professional and well suited to the theme of my digipak.You can also see that I have changed my production logo, making it white, and having the word "records" written in circles. This makes it fit well with the other light colour production details at the bottom of the screen and also looks like records.

DISC HOLDERS:

For these i decided i didn't want to break the theme of nature, and also didn't want a plain disc place, as it would look boring and unprofessional. Therefore I decided I would use photo's I took when filming, of trees, the orange leaves glow through very nicely, as well as fitting in with my vintage theme.

OTHER PHOTOS:

The two other pictures are of my music artist. This is because they look very much in theme with the rest of my disc and are also high quality photo's i took myself. These were taken on set location. The background and colouring of both photos fit very well with the rest of my digipak. They also show the music artist, which buyers of the product would like, as they will be fans of Birdy, therefore will want to have photos and momentum's of her.

Digipak - First Draft

Here is the first draft of my Digipak. After looking at my rough drafts on paper i decided that some of my ideas worked, whereas others did not work as well.

FRONT COVER:

As you can see my front cover is very minimalistic, I am yet to add my finished titling on the front cover, which will say : "Birdy, My DREAM WORLD..." This is because i am creating a very dream like, visually colourful and pretty digipak, therefore want to support that with the name of the album. I have used contrasting and editing of Hue and Saturation on Adobe Photoshop in order to make my image more golden and bright. I have then used a template of a golden picture frame around the picture in order to make it more vintage. I chose to have one photo in the actual picture frame, rather than scattered photos like a collage.. which is what my original idea was. This is because when i was experimenting with the collage on Photoshop, it did not look professional. 

BACK COVER:

This cover is a picture I took on location, it is similar to my drawn draft as it is writing accompanied by the photo of outdoors. The writing is light white, in order to stand out against the photo. I have used the title of the album in bold at the top of the page in order to make it clear to the audience this is what the album is called. The writing is straight down the in a vertical line, as i wanted it be clear that it is the track list. At the bottom of the page is a bar code, in order to make it realistic. I have also included a record label logo, called Manza Records, so that it looks as though it is real. And also, production details at the bottom, trademarking the product - something that is seen on all digipaks.

THANK YOU PAGE:

Lastly I created a thank you page, and used a picture i also took on location. I edited the contrast of the photo, in order to make it more bright again, so that it looks as though it is within this album and fits with the house style. Within the thank you notes I have written nice messages to family members, friends and producers, as i feel this is something a young artist would do, as they would have received a lot of support from other people to achieve what they have. I gave the black text a drop shadow and an outer glow in order to make it readable against the green grass.

What s my narrative?

Audience Questionnaire Results!

As you can see, I have asked a number of my target audience questions about Indie Folk music. I wanted to know who their favourite artist was, this is because it will allow me to research into these artists and the styles of their music videos and adapt these into my own music video, making it look at though I have considered all aspects of Indie Folk music. In terms of the actual video, I decided I would ask about what my audience want to see when watching an Indie Folk music video. This was extremely helpful, as it made me feel as though the narrative I am creating within my music video is appropriate. It has given me ideas on particular shots I can use within my music video, that audiences find grasping. As well as all of this, it has reminded me of certain aspects that can often be forgotten, such as mise-en-scene and how important this is to make the actual product visually pleasing.